- Sell items that are affordable
- Design items for flat, inexpensive shipping
- Create a product that solves environmental problems
How did Flatgoods begin?
The founder of Flatgoods, James, started with an interest in graphics, signage, and colorful printing. He also founder and president of a signage company, Icon Sign–that means he is a long-time expert in industrial printers and routers. Because he already had this equipment available (and had a dream to do something better for the environment), James explored the possibilities of cardboard: the recyclable, bio-degradable, and printable building block of Flatgoods. Using some of the coolest cardboard out there (Falconboard, read more about it here), he and a few others began tinkering and designing, and decided to start Flatgoods: a brand specializing in printed cardboard furniture and displays.
You might think that the leap from sign-making to furniture-making is a big one, but we’ve found an awesome overlap between the two realms. We’ve taken custom-printing from the sign world, and combined it with modern furniture shapes to make printable, sustainable, cardboard furniture.
Our furniture is great for your home, your dorm room, your kids’ rooms, your office, or your tradeshow with your brand printed all over it. Seriously. Flatgoods perform beautifully in tradeshow and commercial settings. We make custom tradeshow backdrops, custom display racks or shelves, custom signs, custom… lots of things!
Our goals are to
With the right type of cardboard and smart engineering, cardboard can be as strong as wood. But it’s printable and recyclable. What more could you want?